A couple of days ago, I was at the gym, doin’ my thang on the elliptical, when all of a sudden it hit me. No, really, it hit me: a giant wave of stench. It smelled vaguely like spicy rotting fruit. It was… AXE. You know, that stupid body spray that guys think will make you want to sleep with them but really just smells like they forgot to take a shower this morning? Yeah, that stuff. I proceded to gasp for fresh air, and, it being inside of a gym with no air movement, began to hack up a lung.
Seriously, though–Axe smells like the equivalent of perishable cologne. Manfume gone bad. Very bad. But dudes LOVE this stuff; especially big meaty dudes who hang out at the gym and apparently think showering is for pussies. Or something. The gym always reeks like this crap (and the smell of feet/dirty socks, but you know. It’s the gym.) I don’t understand where–other than their awful ad campaigns–guys got the idea that any self-respecting female actually likes the way this stuff smells. A shittier version of Old Spice doesn’t make me want to jump your bones. Sorry.
And just when I thought it couldn’t get any worse, lo and behold, I was proven wrong while watching the Super Bowl.
Now women get to smell like spicy rotting fruit, too! Oh, joy. Actually it probably smells like the crappy cotton candy body spray everyone used in my middle school. I wouldn’t be surprised. I almost wished for a moment I had smell-o-vision so I could smell this strange new product. What’s the verdict? Weird rotten fruit or typical fourteen year old cotton candy smell?
More importantly, how will an ad campaign for women even work? Given that Axe’s big claim is, “Hey, AnyDude: use our stuff and hot models will come creeping out of the bushes to have sex with you all the time,” how would that work for women in a non-creepy way?
Funny or Die asked that same question, and here’s what they came up with.
Despite the crass ending to this commercial, they’ve got a point. Bottom line: Axe is unacceptable (or unacceptably bad-smelling) for dudes. It’s bound to be equally unacceptable for women, if not just plain weird.
Read more about “Axe Anarchy” in this New York Times article.