A few weeks ago, I was sitting around watching TV with my boyfriend when the following ad flittered across our screen.
After it finished, we sat looking at each other, both of us sporting that priceless, “what the hell did I just witness?” look on our faces. “Was that… weird… or was it just me?” I asked. Boyfriend agreed, the commercial was “creepy.” It passed without much further thought, until it came up while he was at work recently. His coworkers thought the same commercial was “cute.” He adamantly disagreed. So, this morning, when we saw it yet again I started to wonder if maybe it was just us. Apparently not, however. According to a couple websites, the spot is a remake of a Folger’s ad from the 1980s where the little girl is actually pretty much a baby, not a quasi-teenager.
Other than age between the two girls, there are a few other notable differences (e.g. the focus on the coffee and not on the awkward bedroom eyes between adult siblings). In the new version, it seems that the parents break up what is an awkwardly too-loving moment between the siblings when they enter the kitchen, and then the commercial just ends.
But seriously, Folgers. I don’t know any siblings who engage with each other so… earnestly. Sure, a couple of sisters will hug, brothers might shake hands or do the man-hug, but all the brother-sister combos I know are more likely to be giving each other a little bit of shit (“You’ve been on safari in Africa and you’re still pale? What gives?”). Apparently you got this in the beginning, but you still glossed it in Christmas-cheer-incest (“I must have the wrong house….!”). She even has to identify her relationship to our West African traveler by yelling “SISTER!” and pointing at herself awkwardly so we get the point that their hug and subsequent googly eyes are sooooo not supposed to be between lovers. No sexual tension here, folks, keep movin’. -Cringe- Here’s a thought, Folgers: find some actors who can really act like siblings and aren’t waiting to bang each other as soon as they’re off-set. It shows. And it makes me never, ever want to drink your coffee again.