I thought “Young, Fabulous, and Broke” was a terrible name for a clothing line. Then I ran across this gem: Rich & Skinny. They make designer jeans for people who, I guess, are Rich. And skinny. Yeah, don’t forget that part. Prices seem to run between $100-$200, with a few outliers, and sizes from 23-32. What the hell, who is naming these companies?! Obviously they want to attract a certain kind of clientele, but good lord. Do you really have to be that in-your-face about it?
As Patty’s recent post, “FAT,” points out, our body images are skewed. Given that, do we really need to label clothing lines by price/economic class (Rich) and size (Skinny)? Aren’t there enough markers for these two categories?
I copied the following from the website’s “About Us”:
What are two things every girl wishes for???
1, To be Rich and 2, To be Skinny. Well thanks to Michael Glasser this dream has come true. And, we like to have a good laugh at ourselves also.
When Michael Glasser and Joie Rucker got together to create a new denim line it was inevitable they would launch a brand women would want to wear. “Rich” is for all the details, “Skinny” is for how the jeans make you look and feel, but you don’t have to be either to wear our jeans!
I think one of the things that disturbs me most about this company is the importance they give to being rich and skinny, and the assumption that everyone else desires to be these things, too. Au contraire, Mr. Fashion Deisgner, many of us are just happy being “average,” not “skinny.” (For more on these terms, also see “FAT.”) I quite like actually having a booty.
Also, may I just call bullshit on the feeble attempt to justify these terms, Rich and Skinny, as the name of their company? “‘Rich’ is for all the details, ‘Skinny’ is for how the jeans make you look and feel, but you don’t have to be either to wear our jeans!” Really? That’s the best you’ve got? Excuse me but to spend $150 on a pair of your jeans means I have to have some kind of economic clout, thanks very much. I could get 4 to 5 times that many pairs for the same price at Sears or JC Penny or something. Give me a break. And if you’re only going up to size 32, that’s the equivalent of a size 12. Maybe a 14. But obviously you’re not tailoring to a clientele that is anything over a size 14. Get real!!! If you’re going to be that brash about who you’re selling to (the “Rich and Skinny”), at least own it, instead of running away from it with your tail between your legs, you PR Pussies.
Maybe instead of telling every girl she should wish to be Rich and Skinny, maybe we should be telling women to wish to be (and work towards being) Smart and Confident.